People find us searching for a Samba sale or an Evo SL sale, then ask the reasonable question: why is everything here cheaper than retail? Is there a catch? Short answer: no catch, and no countdown timer either. Under-retail pricing is the business model, not a promotion. Here's how it works.
Why are the prices under retail?
We source from authorized overstock and liquidation channels — the inventory that brands and major retailers move when a season turns over, a colorway rotates out, or a warehouse consolidates. That inventory is brand new, but it's already left the full-price system, which means we buy it below wholesale and price it below retail. You're not paying for a flagship store's rent; you're paying for the shoes.
Is it legit if it's cheaper than retail?
Fair question — price that looks too good is the number one fake-sneaker red flag, and you should be suspicious of it everywhere, including here. That's exactly why every pair that enters our Portland, Oregon warehouse is authenticated in-house before it's listed: materials, construction, labeling, packaging. It ships only after it passes — that's what Verified & Shipped means on every product page. We've written up how our process compares to the big marketplaces in how sneaker sites verify authenticity.
So do you ever run sales?
Here's the honest answer: we don't need to run the traditional markup-then-markdown play. Prices sit under retail every day, and each product page always shows the current price — what you see is what it costs today. If you're hunting maximum value, sort any collection by price, or start with our curated under-$25 and under-$50 collections. And free shipping is a threshold, not a coupon code.
Where to start
The models people search for sales on are the ones we keep deepest: the adidas Samba sale that never ends, the Handball Spezial collection, the Adizero Evo SL lineup, Ultraboost, and the SL 72. Every collection page states the same promise: under retail, every day, authenticated in-house.
The trade-off, stated plainly
Overstock sourcing means we carry what the channel produces — so our size runs and colorways rotate rather than restock on a schedule. If you see your size in a colorway you love, that's the moment. It's the one way we're different from a full-price retailer, and it's also exactly why the prices are what they are.
— Anthony from West Coast Deals